I realize none of you actually care about making money, but on the off chance I can help one person then this post will be worth it.
(1) u/BeardlessPete is a fucking moron. He’s hawking TradingView. His post is an advertisement masquerading as enlightenment on reading charts. He doesn’t know shit about making money.
Learn the story on a stock — the company — and not some tick mark bullshit on a squiggly fucking line.
His post: https://www.reddit.com/wallstreetbets/comments/kj7p0e/my_gift_to_you_a_list_of_things_you_can_do_to/?utm_source=share&utm_medium=ios_app&utm_name=iossmf
(2) The best stock pickers are only correct about 40% to 50% of the time. That’s right, not as often as you think!
What does it mean to be “right” or “wrong”? Here’s the answer:
Just because you made or lost money doesn’t mean you are right or wrong. You always have a choice, invest in Stock A, invest in a broad market index, or do nothing. You might be up 10% YTD and feel great, but the S&P 500 is up 14% YTD. You could have made more money with substantially less risk compounding with an index.
(3) Are you better than the index? Find out! Practice on tools like caps.fool.com. Make a pick and see how it performs against the market. If you don’t know if you are right or wrong you won’t learn how to make money.
(4) You aren’t going to make “boy band” money if you lose a lot of money. When you gamble on a speculative stock and lose 80%, you need a 400% return to get back to even. If you can steadily make 7%, do it 10 times in a row and you’ve made 100%. Or at 10%, it’s 7 times. There will of course be volatility and varying time horizons. But, aim to (mostly) round the bases with singles, not (always) trying to swing for the fences with a cucumber as a bat. Fake internet points from loss porn are not badges of honor. You think the game different this time? It’s not. Degenerates have gambled since the beginning of markets. An irrationally exuberant market on a stock will end. Do yourself a favor and learn to be better. Having some speculative picks is fine — just understand and accept the inherent risks and volatility.
(5) Have a bazooka gun of cash ready when quality goes on sale. You will have a chance to buy most companies at a fair price. There will be pull backs and market dislocations. Be ready. Google, Microsoft, Netflix, Facebook, Intuitive Surgical, and many of the best performing stocks of all time have gone on sale — many times. Be ready when the market corrects and buy quality. Be patient! Don’t have always FOMO.
(6) Market corrections with declines of between 10% and 20% happen about 2.5 times each year on average (source: Guggenheim). The average bear market lasts 18 months. Know this and use it to your advantage. Don’t panic sell quality names. Stay calm. If you don’t need the money to survive today, leave it alone. If you do, what the fuck were you doing investing in stocks? Think about this. How will you act WHEN markets correct next?
(7) Most of your investment returns are going to come from just a few of your stock picks. Let the winners run! At some point you’ll consider rebalancing — that’s smart and okay. But having an oversized winner at 15% of your stock portfolio can be okay (if it’s a quality stock, not speculative). Let compound returns take over. Nothing is better than crushing the market with 1% gain from a compounding stock. Better yet, when that 1% gain is MORE than your cost basis.
(8) Trading isn’t therapy for boredom. Go play with yourself and then go for a walk. Trading isn’t going to make your day better. Have the discipline to trade less, not more.
(9) Read more. Do you even know what you are investing in? Know everything about your stocks. For 30+ years now all information ever published is at your fingertips. Yet, most of you won’t bother doing your own research. Readings someone else’s pitch (or article) can help you get started. But go read the 10-K. Read industry data. Twitter and message boards are full of morons with pump and dump agendas. Do basic research yourself. Do people like working there? How can that company make more money? Betting on companies is a very different mindset than just betting on tickers. Bet on companies.
(10) What can you learn about a company that (practically) no one else knows. Make a thesis. Will Facebook be successful on mobile? Can Microsoft move its massive enterprise software business to the cloud? Can RiteAid compete with online pharmacies? Can Google close it’s acquisition of FitBit?
(11) Investor Relations doesn’t care about your cost basis or the number of shares that you own. They don’t. Management says they respect investors — but they mostly don’t give a shit. Jeff Bezos carves out 6 hours a year to talk to investors — just to be polite. Management teams are trying to run a complex enterprise, with major human capital issues. Most management teams are incentivized to build value over eternity. They don’t give a shit about your time horizon. Most care about themselves first, employees second, customers third, suppliers fourth, partners fifth, the community sixth, and investors last. There’s very little that a company can do to affect share price in the short term.
(12) Add to your winners. Don’t double down on losers, double up on winners.
(13) Find stocks that aren’t always in the headlines. Headlines lead to redlines. If the story is in the news, you are probably too late (for now). Buying a stock isn’t like lining up to buy one of a limited number of holiday cakes. There’s always more stock. Wait until the news cycle forgets about the stock and then consider buying. Do research first.
(14) If you can’t sleep at night because you own a stock, you should NOT own that stock. Stocks don’t cuddle. They are like a brutally honest toddler with mood swings and basic needs. Overtime they might grow into a good adult but keep your expectations inline. It’s a long road to adulthood.
(15) Lastly, what do you want the future to look like. Get off the of the news cycle and quarterly earnings game. Go find stocks that are FOCUSED on being massively better and more important in 5+ years. Price targets for these types of companies are bullshit. They always have been and they always will be. You’ll be amazed by what focused teams — motivated by making a better world — can achieve. The stock price simply weighs this impact — it doesn’t mean you a genius. You didn’t do the science. Be humble and donate some to charity and help the impoverished, because you were just a spectator holding shares.
TLDR: u/BeardlessPete is a moron. Don’t lose money by being an idiot. Know if you are smart or lucky. Be patient. Be humble. Be kind.

Not your parents PLAYBOY: How Playboy is reinventing themselves and why you should Invest $MCAC

I know what you're already thinking. Playboy is a dead porn brand that publishes a magazine and doesn't appeal to millennials or gen z right?
Wrong.
Leadership
Let's start with Ben Kohn, the CEO. Kohn has worked in private equity for 25 years and started a firm called Rizvi Travers which invested in pre IPO tech companies. They were the largest investor when Twitter went public and invested in Facebook, Snapchat, Square, SpaceX, Instacart, and Uber.
In 2011, Kohn partnered with Hugh Hefner and took Playboy private. Kohn became the CEO in 2017 with the goal of revitalizing one of the largest, most recognizable brands in the world. Since becoming CEO, Kohn has been shutting down most of the legacy business and most recently discontinued producing a domestic magazine. He's focused most of his attention so far on growing the high margin licensing business and direct to consumer business, transforming Playboy into a consumer lifestyle brand focusing on 4 categories:

Sexual Wellness
Style & Apparel
Gaming & Lifestyle
Beauty & Grooming

Kohn is also placing a strong emphasis on appealing to women and young people, something that Playboy had never done in the past. Over the last 3 years, the female audience has grown by 70% and 90% of their audience today is under the age of 40. Out of the total e-commerce sales, 40% of customers are women.
Financials
Playboy is already a profitable business. They have a highly efficient, high margin business model that accelerates with growth.
For the first 9 months of 2020, Playboy grew revenue by 78% from 57 million to 101 million and grew adjusted ebitda 129% from 9.5 million to 22 million. For 2021, they reaffirmed guidance of 167 million of revenue and 40 million dollars of ebitda. By 2025, Playboy is conservatively projecting 296 million of revenue and 140 million in ebitda, but expects it to be much greater. It's also important to note that they have over 400 million of forward booked minimum guaranteed cash flow, but they only recognize 67 million of that today, so the actual revenue numbers are much higher.
Playboy's business is monetized in two primary ways, licensing and direct to consumer. Licensing is a key part of the revenue stream and they anticipate it more than doubling moving forward. However, Playboy is extremely excited about its growing direct to consumer business as well which I will dive into in the next section.
Growth
Playboy has huge growth opportunities in each of their 4 product categories. First I want to point out that Playboy is HUGE in China and it's growing rapidly in India. In China, Playboy is one of the leading men's apparel brands with over 2500 brick and mortar stores and over 1000 e-commerce stores. Playboy sells products in over 180 countries and is the 17th most licensed brand in the world.
Style & Apparel:
Over the last 3 years, Playboy has partnered with Pacsun, Misguided, Supreme, and others. The Pacsun and Misguided businesses have increased almost 15x over the last 3 years. Playboy also launched Playboy Labs and partnered with Steve Aoki to promote the brand. Playboy intends on transitioning this business from a pure licensing business to a direct to consumer business going forward. They have future collaborations with Yandy planned as well.
Sexual Wellness:
The sexual wellness category is a 240 billion dollar industry today and is projected to grow to 400 billion by 2024. Currently, the industry is fragmented and made up of small businesses with no ability to scale. Playboy is poised to become the leader in this category through strategic acquisitions of existing companies and by growing its product offerings. Yes, I'm talking about lingerie, condoms, sex toys etc. They recently acquired the sexual wellness retailer Lovers for 25 million and expect them to add 45 million in revenue over the next 12 months. They are planning on making more strategic acquisitions in this space moving forward to become the leading direct to consumer brand in this field. They also began offering online sexual wellness classes for women, which have seen large growth since inception.
Gaming & Lifestyle:
The growth opportunities in this category are huge. Playboy is diversifying into online gambling, mobile gaming, CBD/Marijuana, and virtual reality. They have a social club/poker room opening in Houston this year in addition to their casino in London. They currently have partnerships with Microgaming as well as Scientific Games for mobile gambling apps like slots and poker, with plans to build more. They are also planning on entering the sports gambling market through partnerships with well known sports betting operators.
Moreover, they recently launched an exclusive furniture collection on Wayfair and plan on offering more in the future. They currently offer 3 CBD products and have plans to enter the legal marijuana market when it's legalized at the federal level, which might happen soon under the Biden administration. As of now they sell Playboy branded smoking materials like ash trays and grinders. They are planning on launching 4 more CBD products in 2021. Lastly, Ben Kohn said that experiencing Playboy through a virtual world format is something that is "extremely interesting to us". He gave an example of the Travis Scott and Unreal Platform collaboration.
Beauty and Grooming:
Currently, Playboy offers men's and women's fragrances and color cosmetics in Europe. They have plans to expand their product line and enter the North American market this year. In China, a place where Playboy has a large market presence, Men's grooming is one of the fastest growing categories and an area that Playboy is not in today. They are planning on entering this market in the near future with Playboy branded skincare and grooming products.
SPAC Merger
Playboy has a DA with Mountain Crest Acquisition Corp, $MCAC, with the shareholder vote taking place THIS TUESDAY 2/9/21. Once it's approved, the ticker will change to PLBY shortly after. One of the great things about this deal is that there are absolutely no warrants outstanding, meaning there will be very little dilution. They only have 1/10th of a right per share outstanding which automatically convert to common stock. Upon completion of the merger, PLBY will have only 37 million shares outstanding, which is a very low float. Any increase in volume and demand will send the stock price higher.
After the merger, PLBY will have a market cap of approximately 413 million. For comparison to other global brands, Nike's market cap is 185 billion, Disney's is 329 billion, and Lululemon's is 45 billion. Now I'm not saying Playboy is near those companies today. However, if they continue growing and realize their potential, they're massively undervalued.
Additionally, the management team all signed 12-month lock ups, preventing them from selling for at least one year. This is not a transaction sale, but a true capital raise to accelerate growth. They are in this for the long haul.
Conclusion
Playboy has big growth opportunities in multiple product categories to become a leading consumer lifestyle brand. They have a high margin profitable business model and a very healthy balance sheet. They have 100 million in free cash right now and only 40 million in net debt, or one times 2021 adjusted ebitda. They already have global brand awareness and the bunny logo alone has tremendous value. Ceo Ben Kohn knows what he's doing and has a proven track record of success.
It might be flying under the radar right now because all the hype is surrounding GME and EV socks. I believe when the ticker changes to PLBY and people realize that Playboy is no longer what it used to be, this has huge long term upside.
FYI: All of the statistics I mentioned are directly taken from the CEO Ben Kohn in his 1 hour webinar interview with SpacInsider.
Disclosure: Long 500 commons $MCAC
Disclaimer: Do your own due diligence too

Playboy going public: Porn, Gambling, and Cannabis

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

Fri. Jan. 29 Daily HUT Content - What is new?

Hey guys, it’s Coooolin !!! Wow! It’s finally Friday!! This week has felt suuperr slowww! Was yours!? Let me know how your week was , down beloooww!! :)
Here’s the new cards for today, thanks EA! :)
I apologize I haven’t done everything I normally do, I took a nap, hahah, itll all be filled out soon!! This is what I have so far - refresh this , as I’ll be adding more and more

NHL 94 FLASHBACK!!

Master Set Players - PACKS ONLY!!

Sidney Crosby - 94 OVR - PEN / C - BAR² , SPE¹ , T¹
Oliver Ekman-Larsson - 94 OVR - ARI / LD - SWA² , GLA¹ , WM¹
Dougie Hamilton - 94 OVR - CAR / RD - BAL² , LTL¹ , SH¹
Oscar Klefbom - 94 OVR - EDM / LD - DIS² , PP¹ , WH¹
Joonas Korpisalo - 94 OVR - CBJ / G - 6’3” / 192 lbs - DIS² , H and S¹ , SWA¹
Steven Stamkos - 94 OVR - TBL / C - SPA² , SH¹ , WH¹
Matthew Tkachuk - 94 OVR - CGY / LW - SWA² , HOW¹ , WM¹

Master Set Players - SETS ONLY!!

Sidney Crosby - 93 OVR - PEN / C - BAR¹ , SPE¹ , T¹
Oliver Ekman Larsson - 93 OVR - ARI / LD - SWA¹ , GLA¹ , WM¹
Dougie Hamilton - 93 OVR - CAR / RD - BAL¹ , LTL¹ , SH¹
Oscar Klefbom - 93 OVR - EDM / LD - DIS¹ , PP¹ , WH¹
Joonas Korpisalo - 93 OVR - CBJ / G - 6’3” / 192 lbs - DIS¹ , SWA¹ , H and S¹
Steven Stamkos - 93 OVR - TBL / C - SPA¹ , SH¹ , WH¹
Matthew Tkachuk - 93 OVR - CGY / LW - SWA¹ , WM¹ , HOW¹
—-

Event Cards

Chris Chelios - 91 OVR - CHI / RD - BAL² , HOW²
Cam Neely - 91 OVR - BOS / RW - SPA¹ , SPE²
Mikko Rantanen - 90 OVR - COL / RW - SPA¹ , WH¹
Vladimir Tarasenko - 90 OVR - STL / RW - SWA¹ , MAG¹
Claude Lemieux - 89 OVR - NJD / RW - DIS¹ , WM²
Curtis Joseph - 88 OVR - STL / G - 5’11” / 190 lbs - BAL¹ , H and S²
Josh Bailey - 87 OVR - NYI / LW - H and S¹ , WM²
Matt Grzelcyk - 87 OVR - BOS / LD - BAL¹ , HOW²
Owen Nolan - 87 OVR - NOR / RW - BAR¹ , SPE²
Brian Hayward - 86 OVR - SJS / G - 5’10” / 181 lbs - DIS¹ , H and S¹
Glenn Healy - 86 OVR - NYI / G - 5’9” / 190 lbs - BAL¹ , DIS¹
Guy Herber - 86 OVR - DUC / G - 5’11” / 185 lbs - BAL¹ , DIS¹
Ron Hextall - 86 OVR - NOR / G - 6’3” / 205 lbs - H and S¹ , SPA¹
Kelly Hrudey - 86 OVR - KIN / G - 5’11” / 190 lbs - SWA¹ , BAR¹
Charlie Huddy - 86 OVR - KIN / LD - SWA¹ , HOW²
Uwe Krupp - 86 OVR - NYI / RD - BAR¹ , WH²
Kirk Mclean - 86 OVR - VAN / G - 6’0” / 181 lbs - DIS¹ , H and S¹
Andy Moog - 86 OVR - BOS / G - 5’5” / 170 lbs - SWA¹ , BAR¹
Ryan Murray - 86 OVR - NJD / LD - DIS¹ , WH²
Bill Ranford - 86 OVR - EDM / G - 5’11” / 185 lbs - SPA¹ , SWA¹
Tommy Soderstrom - 86 OVR - PHI / G - 5’9” / 165 lbs - BAR¹ , BAL¹
Chris Terreri - 86 OVR - NJD / G - 5’9” / 154 lbs - BAR¹ , BAL¹
Mike Vernon - 86 OVR - CGY / G - 5’9” / 167 lbs - H and S¹ , SPA¹
Wendell Young - 86 OVR - PEN / G - 5’9” / 191 lbs - SPA¹ , SWA¹
Alex Iafollo* - 85 OVR - KIN / LW - BAR¹ , WM²
— Basically an event full of old goalies, yippy...!!?! —-
———

Primetimes

NHL

Zdeno Chara - 90 OVR - WAS / LD - GLA¹ , SH¹
Denis Gurianov - 89 OVR - DAL / RW - PP¹ , MAG¹
Braden Holtby - 88 OVR - VAN / G - 6’2” / 214 lbs - BAR¹ , SPA¹
Petr Mrazek - 87 OVR - CAR / G - 6’1” / 190 lbs - DIS¹ , SWA¹
Nazem Kadri - 86 OVR - COL / C - LTL¹ , WM¹
Alexis Lafrenière - 85 OVR - NYR / LW - HOW¹ , WH¹
Jonas Brodin - 84 OVR - MIN / LD - GLA¹ , SPE¹
Miro Heiskanen - 84 OVR - DAL / LD - SH¹ , PP¹
Conor Sheary - 83 OVR - WAS / LW - T¹ , WH¹
Christian Dvorak - 82 OVR - ARI / C - SPE¹ , LTL¹
Alexandre Texier - 80 OVR - CBJ / C - DIS¹ , MAG¹

Other Leagues

Julen Sprunger - 78 OVR - HC / RW -
• • • • • • • • • • - - - - - - - - - • • • • • • • • • • • •

Packs Available

2D / 23H
• Jumbo Elite Pack - 50k C / 1k P
20 items, with at least 11 80+ OVR Players
• NHL Players Pack - 30k C / 600 P
10 items, all Gold NHL Players with at least 4 80+ OVR Players
• Premium Players Pack - 22.5k C / 450 P
10 items, all Gold NHL Players, at least 2 80+ OVR Players

P.S.

• New Event - Today at 5pm EST !
• SUN SETS!!!!!

Hockey News

• Hockey in History
• NHL Rumours

Stock Market News

• What is happening!?
• Huge Selloff!
——————

What’s to Come?

• Weeekendddd !!!
• FEBRUARY !!
—————

Summary of the day

Quick Read
Best Forward of the Day - EVENT - is CAAAMM NEEELYY OVR 91 with the syn SPEEEEDSTERR and DOUUBLEE SPARKK
Best Defence of the Day - EVENT - is CHRISSS CHELIOOSS OVR 91 with the syn DOUUBLEEE HOWITZZERRR AND BALANCEDD
////
Best Forward of the Day - PT - is DENISSS GURIAANOV OVR 89 with the syn PASSSINN PLAYMAKERRR and MAAGICIAAN
Best Defence of the Day - PT - is ZDEENNOO CHAARAA OVR 90 with the syn GLAADIATORR AND SHUUUTTT DOWNN
———— —— ———

Important Notice

If you believe in a stock, but you’re unsure of where it will go, start a position. It is better than NO position. You will only lose what you put in that position. If it goes up, you can always add more if you believe in the company. If it goes down, you can choose to opt out, or get the stock on “sale” . Don’t give up for what you believe in.
A position is always better than none.

Interested in Stocks?

EA’s Stock Price, after hours - Jan 29
$ 143.20 (usd) —- Currency Converter
we looked at the stock at $137.54 usd
—— That is a difference of ( $5.66 / 4.12% ) —
Disclaimer - I am not a financial advisor. It is your money, please do your own due diligence. I am not responsible for your money. This is *not** advice. I added this section for an added educational purposes only. Thanks*
—— —— —— —-

NEED A SOUNDTRACK TO LISTEN TO?

I made this for everyone. I’ll update it whenever I feel like it, but its been often!

WE’RE AT 1200+ SONGS! WOW! How are you not listening to this playlist already!?
Comment songs to add, and please give feedback! It’s much appreciated!!
I currently have “Driver’s License” by “Jxdn” stuck in my head.... which you can play, recently added to the playlist!
Sidenote - How do you guys like the playlist!? I have a friend who makes music...and I really want to surprise him with some new people listening to his music... if you wanna help me, please click Here!! it would mean a lot to me!!
———-

Sites To Bookmark!

If you click here you will be redirected to bilasport. Bilasport is the best Online Streaming site for your entertainment needs for all sports! (Not affiliated)
A great streaming source recommended by NHLStreams is SurgeSport. Click on Hockey and you’ll be good to go!
Want to make your dream team, and show others what you’ve been working on, and much more? I will redirect you HERE!.
Here’s a helpful pack guide for you! Click!
Want to know how the market is holding up? With a simple TAP! you will be on the newly fresh made website for the HUT market, made by one of the guys on the sub!
.... what do the stats on a card mean? Is my card I want / pulled good? Click here to find out!!
When is my favourite team playing? When do they play!? Here you can click on this link, and tap on your favourite team. From there, tap “Schedule” . You can add this to your homescreen on iPhone by clicking the square with the upwards arrow, scrolling down, and tapping “Add to Home Screen”
——- —— —— —— —— —— —— —— —- —— —-

Fighting a Gambling Addiction?

Don’t feel scared to click here. Winning is SO much louder than losing. Know that you are NEVER alone. We are all here for eachother, and it is never too late to get help. I am here for you.
This is a VERY important thread, especially if you are new to HUT. Here!

Video about New Cards

Click here —- from u/wuster17 ! Check it out if you wish.
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29 / 365
—— —— —— —- —- ——- —- —— ——
Thanks for reading.
I’m always welcome to feedback, please let me know what I can improve on.
If there’s anything missing, please let me know!
Take care, happy gaming! **TODAY IS NATIONAL
• Coolin Killin It
(Life is like a puzzle, you just have to find the right piece.)

Jan. 28 Daily HUT Content - What is new?

Hey guys, it’s Coooolin! It’s Throwback Thursday, and 2 more days til the weekend!! How was everyone’s day!? Gooodd ? Baadd? Let me know, dooown beloow !!
Here’s the new cards today, thanks as always EA!

Silver Master Icons

MARTIN ST. LOUIS - 91 OVR - TBL / RW - BAR² , WH²
Billy Smith - 91 OVR - NYI / G - 5’10” / 185 lbs - SWA² , DIS²
*Brendan Shanahan - 91 OVR - DET / LW - H and S² , SH²

Sets

All these guys to upgrade to their 91 OVR cost their specific 86 OVR card , plus 9 Icon Collectables.
9 ICONS TO UPGRADE - short said .
—-

Primetimes

NHL

(Flooded with a team that beat the sens... lets not talk about that game..)
Will Update wanting to pump this out with Silver Master Icons
Elias Petterson - 89 OVR - VAN / C - GLA¹ , PP¹
Matt Duchene - 87 OVR - NAS / C - LTL¹ , MAG¹
Thatcher Demko - 86 OVR - VAN / G - 6’4” / 192 lbs - SPA¹ , BAL¹
JIMMY Howard - 85 OVR - DET / G - 6’1” / 218 lbs - SWA¹ , DIS¹
Nick Cousins - 82 OVR - NAS / C - SPE¹ , WH¹
Jordie Benn - 81 OVR - VAN / LD - SH¹ , PP¹
Jay Beagle - 81 OVR - VAN / C - LTL¹ , GLA¹
Kevin Lankinen - 80 OVR - CHI / G - 6’2” / 185 lbs - BAR¹ , SWA¹
Tyler Motte - 80 OVR - VAN / C - SPA¹ , WM¹
Jarred Tindroi - 77 OVR - NAS / LD - DIS¹ , WH¹

Other Leagues

Zachary L’Heureux - 83 OVR - HAL / C -
Aleksi Klemetti - 77 OVR - KAL / LW -
• • • • • • • • • • - - - - - - - - - • • • • • • • • • • • •

Packs Available

Quantity - 1,736
Double PT PACK - 37.5k C / 750 P
13 items, at least 5 Players with 2 guaranteed Primetime Players.
— From previous day —
23H / 40M
• Jumbo Premium Players Pack - 45k C / 900 P
20 items , all Gold Players, at least 5 80+ OVR Players
• Mega Pack - 37.5k C / 750 P
30 items, at least 15 Gold Players, and 4 80+ OVR Players
• Jumbo Premium Pack - 15k C / 300 P
20 items, at least 9 Players with at least 4 Gold Players

P.S.

• Squad Battles Rewards
• New Season of HUT RUSH — 3M POINTS FOR FREE ICON COLLECT

HOCKEY NEWS TODAY

• Hockey History Today
• Winnipeg Jets back in runnin
Fantasy Hockey Pickups
Who should be on your team?

STOCK MARKET NEWS - WHAT JUST HAPPENED

• Gamestop See-Saw
• Disney Rising from its tumbled down
Corona News
• Corona News Today
• Ontario Reports Fewest Deaths

BELL LETS TALK DAY

• Bell Lets Talk
• Bublé is in on BLTK (Bell Lets Talk Day)
That’s the most important stuff I found today!
——————

What’s to Come?

• New Event Tomorrow - 5pm EST
• Weekend!!
—————

Summary of the day

Quick Read
Best Forward of the Day - PT - is ELLLIIAAASS PETEERSSONN OVR 89 with the syn GLAAADDIIATOORR and PASSSINN PLAYYMAKERRR
Best Defence of the Day - PT - is JOORRDIIEE BEENNNNN OVR *81 with the syn SHUUTT DOWNN and PASSSINN PLAYYMAKERRR
• Squad Battles Rewards!!
• New Season of HUT RUSH!
———— —— ———

Important Notice

Today is Bell Let’s Talk Day. Today is a day where Mental Health is in full action and everyone talks about it. You can help Bell Lets Talk Day gain money for Mental Health by; tweeeting #BellLetsTalk , Snapping friends with the Bell Lets Talk Day filter, sharing / liking / commenting their post on Facebook...and many other ways, as well as the obvious - simply donating.
Mental Health is HUGE especially with everything going on in the world.
Please know you are loved, cared for, and that your someones reason to smile, and wake up. You are a blessing to this world, put here for a reason. You are so strong, capable of anything you put your mind to. I know I am just some stranger on the Internet that does these “Daily Posts” but I am here for anyone in need of just talking about their problems, venting away, or just someone to talk to.
Bell Let’s Talk Day is one of my favourite / least favourite days because I personally love talking about Mental Health.... but I personally believe that it should be a week, or a month.. or just seriously for more people to talk about it on a daily basis.
Let’s end this stigma around Mental Health.
You can make a huge difference to someone’s life. Simply just be nice to one another, smile, and just say “I appreciate you” or some nice positive thing like that.
You recieve what you give away... karma goes a long, long ways.
I hope your 2021 and years to come are full of love, happiness, kindness, laughs, blessings, and success.
You deserve what you give to people. So if you give hate —- I’m sorry, but you’ll recieve that..
Love you all, I’m very appreciated of everyone who likes these posts, and strives me to keep posting. Its so much fun!!
My PM / Chat is open to anyone !! Don’t be afraid . We’re all in this together!!!
——

Interested in Stocks?

EA’s Stock Price, after hours - Jan 28
$ 143.01 (usd) —- Currency Converter
we looked at the stock at $137.54 usd
—— That is a difference of ( $5.47 / 3.98% ) —
Disclaimer - I am not a financial advisor. It is your money, please do your own due diligence. I am not responsible for your money. This is *not** advice. I added this section for an added educational purposes only. YOUR CAPITAL IS AT RISK. Happy Investing.*
—— —— —— —-

NEED A SOUNDTRACK TO LISTEN TO?

I made this for everyone. I’ll update it whenever I feel like it, but its been often!

TONS OF PEOPLE SEEM TO LOVE THE PLAYLIST!! How are you not listening to it already!?
Comment songs to add, and please give feedback! It’s much appreciated!!
I currently have “Skin” by “Sabrina Carpenter” stuck in my head.... which you can play, recently added to the playlist!
Sidenote - How do you guys like the playlist!? I have a friend who makes music...and I really want to surprise him with some new people listening to his music... if you wanna help me, please click Here!! it would mean a lot to me!!
———-

Sites To Bookmark!

Fighting a Gambling Addiction?

Story Time!!!

“Happiness” - By Anonymous Person
Then I stopped to think, if helping a little kitten could make me smile, maybe doing something for people could make me happy.
So the next day I baked some biscuits and took them to a neighbour who was sick in bed.
Every day I try and do something nice for someone. It made me so happy to see them happy.
Today, I don’t know of anybody who sleeps and eats better than I do. I’ve found happiness by giving it to others.
When she heard that, the rich lady cried. She had everything money could buy, but she had lost the things money cannot buy.
The beauty of life does not depend on how happy you are; but on how happy others can be because of you.
Happiness is not a destination, its a journey. Happiness is not tomorrow, it is now. Happiness is not dependancy, it is a decision. Happiness is what you are, not what you have!
P.S. - Hope you have a happy fun filled day
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28 / 365
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Thanks for reading.
I’m always welcome to feedback, please let me know what I can improve on.
If there’s anything missing, please let me know!
Take care, happy gaming! TODAY IS BELL LETS TALK DAY!!
• Coolin Killin It
(Life is like a puzzle, you just have to find the right piece.)

$ACAC Merging w/ Playstudios - Undervalued MGM-Backed Online Gaming/Gambling/Return to Normal Play?

ACAC Spac (PlayStudios): A Solid Risk Reward Longer Term Play (Long)

Hey guys, I have a bit of a long DD on ACAC / Playstudios. You can read the text below. If you want to see the full post with all the nice pictures, you can check it out here. I was too lazy to upload each picture individually to Imgur. Apologies in advance.
I've seen numerous people on Reddit compare the ACAC / Playstudios SPAC to Skillz, and some even to Draftkings. I think this is mainly because they're all in the online gaming / gambling industry, but aside from that, the companies themselves are quite different.
I think a more apt comparison should be between Playstudios and Playtika (Ticker: PLTK), since they operate in the same vertical, compete against one another in mobile slots games, and Playtika has publicly available financial data in which I will be making comparisons against.
Playtika Analysis
You can find Playtika's prospectus here
First and foremost, Playtika is one of the leaders in the mobile casino space. They have an assortment of games, and they themselves are diversifying into more casual games (similar to what Playstudios says they are trying to do), but their bread and butter are casino games, and the ones that make the most money for them are slots.
Slotomania, House of Fun, and Caesars Slots are all mobile slots games, and as you can see from the above, they generate a significant portion of Playtika's revenues (roughly 50% of their 2020 revenues).
OK, so why do I keep bringing up Playtika? Well, they had a very interesting graph that shows how much of their revenues come from different segments of their user base, based on when they acquired those users.
What this chart is saying is that 45% of their revenues came from users acquired from 2013 and earlier!
This is insane! They have such high user retention and user LTVs, that they're still monetizing a portion of their users that they acquired from 7 years ago.
If we go up to 2017, then roughly 75% of their revenues come from users acquired 2017 and earlier!
This is important because Playtika's oldest games are all slots games. So this is telling us that users that play mobile slots games, they tend to stay with those games for extremely long periods of time, and if they do stick with them, they spend a lot of money! This is great news since the vast majority of Playstudio's revenues come from mobile slots games.
If you look at Playtika's financials, you'll notice pretty nice revenue growth. However, a lot of that is non-organic, and was accomplished through M&A. This was because in 2016, Playtika was acquired by a consortium of Chinese game companies for $4.4 billion (including Giant Network, a well known gaming company in China), and they need to make revenue numbers higher to have a better story to sell for the IPO.
And part of their strategy was to diversify into casual games, and they did so by acquiring about 15 companies since 2016, including Wooga (developer of June's Journey, a very profitable find hidden objects mobile game) and Supertreat (developer of Solitaire Grand Harvest, a profitable card game).
However, one of the caveats of casual games is that the ARPPU (average revenue per paying user) is lower, and retention is lower than casino games. I did my own calculations on Playtika's ARPPU for 2018, 2019, and 2020, and you can see the noticeable downtrend. This was obviously not disclosed in the prospectus. Only ARPDAU (average revenue per daily active user) was disclosed.
My belief is that even though ARPPU and retention are lower, maybe the market is giving a higher multiple to casual games. I believe that even though online gambling is beginning to see legalization in many states, and more and more people are starting to be open to it, there is still a bit of a social stigma associated with it, and certain investors may be wary to investing in a pure "casino" play. That's why Playtika is making such a concerted effort to move away from purely casino games, and positioning itself as an mobile entertainment company. Another reason is also the immense competition and high user acquisition costs, but Playtika has shown that they are more than able to execute on a long term strategy here.
Playstudios Analysis
Before jumping into anything else, I want to go straight to Playstudio's financials.
The reason is because I think there's a lot of fluff here, and I want people to know the bullshit. But even when you see through the bullshit, the downside is still mitigated enough to warrant this play.
So first off, take any numbers you see from 2022 with a grain of salt. No one knows what's going to happen this year, let alone two years in the future, and in my eyes, those 2022 numbers look extremely unrealistic. Revenue growth will probably not be that high, unless they make some big acquisitions, and EBITDA margin expansion probably won't be that fast.
Revenue Growth
Playstudios is planning on launching a Bingo and an RPG game, and their plan is to aggressively spend on UA (User Acqusition) in 2021. Their hope is that revenues will scale up with their UA, and by 2022, they can lower their UA spend a bit, and continue to monetize the new games exceptionally well, maybe at an even better rate than 2021.
I think this is a bit farfetched, especially in such a competitive space as Bingo. I've done analysis on Bingo games before, and some of those games have also been around for 8 to 10 years, and they can't expect to just launch a game and have it ramped up to their expected revenue in a year's time. Development for those games requires game designers, people who are very good at math, product designers, and a many other people, which can make the development timeline quite long (at least a few months, for a more finished product, I think at least half a year for these guys). I think a more plausible scenario is that they acquire a smaller Bingo player, and then begin optimizing that game, and add in their own loyalty rewards, as that's the quickest way to ramp up revenues post IPO.
My guess is revenues are not going to ramp up as quickly as they expect, and they'll see limited revenue growth here, and still mainly see some growth from better monetizing their slots players. I think by 2022, somewhere between $350 million to $400 million in revenues is more reasonable, and I'd probably lean towards the lower end of that range.
Margin Expansion
In terms of margin expansion, I think the decrease in cost of sales is doable. It seems like there is some extra fat there that they can trim as they scale. The cost of sales is mainly the tax that Apple and Google charges when users make a purchase through their respective stores, and this is a flat 30%. I doubt they'll get it less than 30% any time soon, but that will probably be through getting their whales to make purchases outside of the Google Play Store or App Store, and using a much cheaper payment processor.
I think a long term goal of 20 - 25% for UA spend is reasonable. I'm OK with these numbers, though they may need to spend more initially to ramp up new games. One of the benefits of their loyalty rewards program is that they can have higher retention, and this might be a way for them to lower their UA spend, since people may be more willing to tell their friends about a free trip or prize they won through a mobile game.
Another reason I'm OK with the UA spend is because it seems like they have a pretty knowledgeable UA team. I have access to App Annie, a data analytics company that tracks mobile apps, and I checked out the download history for POP! Slots, one of Playstudio's mobile games.
You'll notice that US downloads spiked quite a bit in March. This is right when COVID-19 was beginning to spike in the US, and people began working from home. In the mobile app world, many apps had spikes in downloads in March and April 2020 because there was a much larger pool of users looking to download apps. CPAs came down, and companies that had strong UA teams were able to capture a lot of these new users. Thus, this tells me that Playstudios UA team was at least aware of ongoing trends in the mobile app space, and they were able to capitalize by gaining more users during that period of time.
The biggest issue I have is with the "All Other Expenses." I don't know why it's this high (R&D and G&A shouldn't be that high), and Playstudios definitely needs to do some expense cutting here. While this has the most room to cut, it may be the hardest since I'm guessing a lot of that cost is from legacy employees. But if they can get this to around 30% by 2022, I'll be happy.
Playstudios Has No Daily Active Users (DAU) Growth
This is a common issue I see raised on Reddit and I want to address it here. Below is another chart from App Annie, which has DAU estimates.
As you can see, DAU has remained pretty flat for the past 2 years, roughly between 150K and 200K users.
But have you considered that revenues were actually increasing during this time? This means that Playstudios is becoming more efficient at monetizing their current users (getting more money out of older players), or their user acquisition team is targeting more profitable users.
And this is just how the game is played in the mobile apps world.
Users will eventually get sick of a game and stop playing. Not many games can count on users organically finding their game, and continuing to play indefinitely. To maintain a certain DAU, companies generally have to spend money on UA to maintain that user base. It becomes a business where you are calculating how much you are spending on UA, and whether the LTV and retention are good enough that you can make money in the long run from those users. You can think of it as an ROI on your marketing spend.
And this is especially true for mobile game apps. If it were a social app, then yes, something like the network effect can come into play, and UA spend would be much lower. But for Playstudios, maintaining a steady DAU is actually a sign that their UA team knows what they're doing, and they're able to maintain a profitable and highly efficient business. It's actually a positive that they can maintain their DAU, and even INCREASE their revenues during that period.
End Game?
I don't actually know how this will end up. I don't give price targets cause I have no idea how the markets will value this company. But I can provide a few data points so that you can make your own decisions.
From a multiples standpoint, Playstudios is cheap on a revenue multiple basis compared to Playtika, and is about the same from an EBITDA multiple basis.
I personally don't think that Playstudios is a play that's going to 5X. Hell, even 3X I think will be a stretch. But, they do have a loyalty program that will help lower their UA costs, and extend the lifespan of their users. And they are moving into more types of games to diversify their revenue source.
The reason I like this play is because I think the downside is heavily limited. The lifespan of casino slots players are so long, and the revenues are pretty stable (even growing), that there isn't an immediate risk that revenues will all of a sudden drop 30%, as is the case with lots of other mobile game companies. Add on top of this the potential for new revenue growth drivers from Bingo and RPG games, and the potential for margin expansion, that this is an easy 30-50% upside from current prices with almost minimal downside.
One last minor bit, is that I'm sure lots of people missed out on the hype surrounding Draftkings and Skillz, and I'm sure there are some retail investors that will look for any type of casino / mobile gaming / gambling deals, and may jump on this as well. My feeling is that there is also a potential upside from the hype or FOMO factor.
Anyway, this is my analysis on Playstudios / ACAC, hope you guys enjoy.
Disclaimer: I am not a financial advisor. These are my personal views and analysis on Playstudios. Please do your own due diligence.
Disclosure: I own 400 shares of ACAC.

SEO is easy. The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic and beyond

Hey guys!
There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc..
Most of it, however, is super impractical. If you want to start doing SEO TODAY and start getting results ASAP, you'll need to do a TON of digging to figure out what's important and what's not.
So we wanted to make everyone's lives super easy and distill our EXACT process of working w/ clients into a stupid-simple, step-by-step practical guide. And so we did. Here we are.
P.S: startups, and seo loved the guide, so I thought you guys might like it too.

A bit of backstory:

If you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic. We've also helped some quite big companies grow their organic traffic (from 1M to over 1.8M monthly organic), using the exact same process.
So without further ado, grab your popcorn, and be prepared to stick to the screen for a while, cause this is going to be a long post. Here's everything I am going to cover:

Get your website to run and load 2x - 5x faster (with MINIMAL technical know-how)
Optimize your landing pages to rank for direct intent keywords (and drive 100% qualified leads)
Create amazing, long-form content that ranks every time
How we get a TON of links to our website with ZERO link-building efforts
How to improve your content’s rankings with Surfer SEO

Step #1 - Technical Optimization and On-Page SEO

Step #1 to any SEO initiative is getting your technical SEO right.
Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research."
If you DON'T have a tech team and want a super easy tl;dr, do this:

Use WP Rocket. It's a WordPress plugin that optimizes a bunch of stuff on your website, making it run significantly faster.
Use SMUSH to (losslessly) compress all the images on your website. this usually helps a TON w/ load speed.

If you’re a bit more tech-savvy, though, read on!

Technical SEO Basics

Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use an online XML Sitemap generation tool.
Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more).
Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush and it’ll do ALL the work for you. Otherwise, you can manually compress all images and re-upload them.
Remove duplicate content. Google hates duplicate content and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other.
Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. ]
Optimize all your pages by best practice. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.
If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt.

Advanced Technical SEO

Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.
Here’s how to do that:
Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.
After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off.
So, to measure your website speed performance, you can use Pagespeed Insights. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:

Images being resized with CSS or JS. This adds extra loading time to your site. Use GTMetrix to find which images need resizing. Use an online tool (there are a ton of free ones) to properly resize images (or Photoshop even), and re-upload them.
Images not being lazy-loaded. If your pages contain a lot of images, you MUST activate lazy-loading. This allows images that are below the screen, to be loaded only once the visitor scrolls down enough to see the image.
Gzip compression not enabled. Gzip is a compression method that allows network file transfers to happen a ton faster. In other words, your files like your HTML, CSS, and JS load a ton faster.
JS, CSS, and HTML not minified/aggregated/in-lined. If your website is loading slowly because you have 100+ external javascript files and stylesheets being requested from the server, then you need to look into minifying, aggregating, and inlining some of those files.
Use Cloudflare + BunnyCDN Why the combo? Why not just Cloudflare? Well, I won't get into details, I've experimented a bit with it, and if you are looking for something cheap and fast this is the best combo. Cloudflare you can opt in for the free account. BunnyCDN on the other hand is on a pay-as-you-go basis, and unless you are getting over 100K+ visits a month, you'll likely never go above their minimum monthly threshold of $1.

Want to make your life easier AND fix up all these issues and more? Use WP Rocket. The tool basically does all your optimization for you (if you’re using WordPress, of course).
Lastly, if you want to validate the website speed optimization changes you've made, or if you simply want to test how your current site is performing, you can use Google Page Speed Insights*.*
In May 2020, Google rolled out its Core Web Vitals update, which in layman terms means starting next May (2021), the three most important website load speed metrics you will need to worry for ranking will be:

LCP - Largest Contentful Paint -> under 2.5s
FID - First Input Delay -> under 100ms
CLS - Cumulative Layout Shift -> under 0.1

Step #2 - Keyword Research

Once your website is 100% optimized, it’s time to define your SEO strategy.
The best way to get started with this is by doing keyword research.
First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.
You can use the sheet to:

Prioritize content
Keep track of the publishing process
Get a top-down view of your web pages

And here’s what it covers:

Target search phrase. This is the keyword you’re targeting.
Priority. What’s the priority of this keyword? We usually divide them by 1-2-3…
- Priority 3 - Top priority keywords. These are usually low competition, high traffic, well-converting, or all 3 at the same time.
- Priority 2 - Mid-priority keywords.
- Priority 1 - These are low priority.
Status. What’s the status of the article? We usually divide them by…
- 1 - Not written
- 2 - Writer has picked up the topic for the week
- 3 - The article is being written
- 4 - The article is in editing phase
- 5 - The article is published on the blog
Topic cluster. The category that the blog post belongs to.
Monthly search volume. Self-explanatory. This helps you pick a priority for the keyword.
CPC (low & high bid). Cost per click for the keyword. Generally, unless you’re planning to run search ads, these are not mandatory. They can, however, help you figure out which of your keywords will convert better. Pro tip: the higher the CPC, the more likely it is for the keyword to convert well.

Now that you have your sheet (and understand how it works), let’s talk about the “how” of keyword research.

How to do Keyword Research (Step-by-Step Guide)

There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown).
Our favorite method, however, is as follows…
Start off by listing out your top 5 SEO competitors.
The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.
Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.
Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO.
Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on.
Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.
Once you go through the top SEO competitors, your keyword research should be around 80%+ done.
Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.
Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done.
At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%.

Step #3 - Create SEO Landing Pages

Remember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them! This step is a lot more straightforward than you’d think. First off, you create a custom landing page based on the keyword. Depending on your niche, this can be done in 2 ways:

Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).
Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.

Once you have a bunch of these pages ready, you should optimize them for their respective keywords.
You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO.
Both tools will give you exact instructions on how to optimize your page for the keyword.
If you’re not using WordPress, you can use SurferSEO. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it.
Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer.
Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?”
Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links.
With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.”
What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.

Step #4 - Create SEO Blog Content

Now, let’s talk about the other side of the coin: content keywords, and how to create content that ranks.
As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…

Lead generation techniques
SaaS marketing
SEO content

After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them.
On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:

Create a comprehensive content outline
Get the writing part right

Here’s how each of these work...

How to Create a Content Outline for SEO

A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:

Which headers and subheaders you should use
What’s the optimal word count
What information, exactly, should each section of the article cover
If you’re not using Yoast or Rankmath, you can also mention the SEO optimization requirements (keyword density, # of outbound links, etc.)

Outlines are useful if you’re working with a writing team that isn’t 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how.
At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.
So, how do you create an outline? Here’s a simplified step-by-step process…

Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.
Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.
For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.
For each header, explain what, exactly, should the writer mention (in simple words).
Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?

How to Write Well

There’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article.
Here are some essential tips you should keep in mind for writing content (or managing a team of writers):

Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!
Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.
Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.
Create a writer guideline (or just steal ours! -> edit: sorry had to remove link due to posting guidelines)
Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.
Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board (Facebook Group) to source top writing talent.

Step #5 - Start Link-Building Operations

Links are essential if you want your content or web pages to rank.
If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t.
In the VPN niche, for example, everyone has good content. That’s just the baseline. The real competition is in the backlinks.
To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:

Well-written
Long-form
Easy to navigate
Well-formatted (to enhance UX)

So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you’ll see that on average, each page has a minimum of 300 links (and some over 100,000!).
Meaning, to compete, you’ll really need to double-down on your link-building effort.
In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone.

Pro Tip
Got scared by the high $$$ some companies spend on link-building? Well, worry not!
Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.
For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.

Now, let’s ask the million-dollar question: “how do you do link-building?”

4 Evergreen Link Building Strategies for Any Website

There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.
We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in their link building guide).
What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:

Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”
Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
“Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.

Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.
However, if you’re looking for something a bit different, oh boy we have a treat for you! We’re going to teach you a link-building strategy that got us around:

10,000+ traffic within a week
15+ leads
50+ links

...And so much more, all through a single blog post.

Link-Building Case Study: SaaS Marketing

“So, what’s this ancient link-building tactic?”
I hear you asking. It must be something super secretive and esoteric, right?
Secrets learned straight from the link-building monks at an ancient SEO temple…
“Right?”
Well, not quite.
The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:

Figure out where your target audience hangs out (create a list of the channels)
Research the type of content your audience loves
Create EPIC content based on that research (give TONS of value)
Promote the HELL out of it in the channels from step 1

Nothing too new, right?
Well, you’d be surprised how many people don’t use it.
Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study:
How we PR’d the hell out of our guide to SaaS marketing (can't add a link, but it's on our blog and it's 14k words long), and got 10k+ traffic as a result.
A few months back when we launched our blog, we were deciding on what our initial content should be about.
Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).
We went through the top-ranking content pieces, and saw that none of them was anything too impressive.
Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.
Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users.
So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:

How to create good content to drive users
Promote your content
Rank on Google
Create viral infographics
Create a micro-site

...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words.
On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate.
Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.
So, now we knew it was worth promoting the hell out of it.
We came up with a huge list of all online channels that would appreciate this article:

entrepreneur and startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)
Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)
Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were quite inactive.
Reach out to all personal connects + clients and ask for a share
Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.
Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.
Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.
Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.
Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well
Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.

And accordingly, created a checklist + distribution sheet with all the websites or emails of people we wanted to ping.
Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days.
As for SEO results, we got a bunch of links. (I would have added screenshots to all of these results, but don't think this subreddit allows it).
A lot of these are no-follow from Reddit, HackerNews, and other submission websites, but a lot of them are also pretty authentic.
The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!
And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28. We’re expecting it to get to page 1 within the new few months and top 3 within the year.

Step #6 - Interlink Your Pages

One of Google's ranking factors is how long your visitors stick around on your website.
So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.
The idea is that each of your web pages should be linked to and from every other relevant page on your site.
Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.
Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone.
So, how do you do interlinking “right?”
First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.
More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works.
Pick an article you want to interlink. Let’s say, for example, an article on 'business process management'.
The goal here is to find as many existing articles on your blog, where ‘business process management’ is mentioned so that we can add a link to the article.
Firstly, Google the keyword ‘business process management’ by doing a Google search on your domain. You can use the following query:
site:yourwebsite.com "keyword"
In our case, that’s:
site:example.com “business process management”
You’ll get a complete list of articles that mention the keyword “business process management.
Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!
You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.

Step #7 - Track & Improve Your Headline CTRs

Article CTRs play a huge role in determining what ranks or not.
Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.
If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.
On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking.
So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR.
Now, you’re probably wondering, how do you figure out what’s the average CTR?
Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.
Over the past few years, Google has been implementing a bunch of different types of search results - featured snippet, QAs, and a lot of other types of search results.
So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position.
Rule of thumb, you can follow these values:

1st position -> ~31.73% CTR
2nd pos. -> ~24.71%
3rd pos. -> 18.66%
4th pos. -> 13.60%
5th -> 9.51%
6th -> 6.23%
7th -> 4.15%
8th -> 3.12%
9th -> 2.97%

Keep in mind these change a lot depending on your industry, PPC competitiveness, 0-click searches, etc...
Use a scraping tool like Screaming Frog to extract the following data from all your web pages:

Page title
Page URL
Old Headline

Delete all the pages that aren’t meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:

CTR (28 Day Range)
Avg. Position

Add all of this data to a spreadsheet.
Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas cell for the respective keyword.
For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.
Once you implement the change, insert the date on the Date Implemented column. This will help you keep track of progress.
Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.
If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented column once again.

Step #8 - Keep Track of Rankings & Make Improvements On-The-Go

You’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement.
If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate.
Here’s what this usually looks like for us:

Audit the content
- Does your content have an adequate word count? Think, 1.5-2x your competitors.
- Is the content well-written?
- Do the images in your article add value? E.g. no stock or irrelevant images.
- Is the content optimized for SEO? Think, keyword density, links to external websites, etc.
Audit internal links
- Does the content link to an adequate number of your other articles or web pages?
- Is the article linked to from an adequate number of your web pages or blog posts? You can check this on Search Console => Links => Internal Links. Or, if you’re using Yoast or RankMath, you can check the # of internal links a post has in the WordPress Dashboard -> Posts.
Audit the backlinks
- Do you have as many backlinks as your competitors?
- Are your backlinks from the countries you want to rank in? If you have a bunch of links from India, but you want to rank in the US, you’d need to get more US links.
- Are your links high quality? More often than not, low DA / PA links are not that helpful.
- Did you disown low-quality or spam links?
Audit web page
- Does the web page load too slow? Think, 4+ seconds.
- Did you enable lazy loading for the images?
- Did you compress all images on the web page?

...And that's it.
Hope you guys had a good read and learned a thing or two :) HMU if you have any questions.
If you want to read the full version in a more reader-friendly format, you can check out our SEO process blog post here.

10 Stocks to Invest your $2000 Stimulus on

Once again, the Calvary comes to the rescue. Americans can now heave a sigh of relief after months of having to watch their fate hang in the balance as both Democrats and Republicans sparred over stimulus. After foot-dragging and name-calling for several months, Congress decided to approve a $600 stimulus package. However, the incoming Biden administration has promised an additional $1,400 making the total of $2000 in stimulus to be received by Americans.
As expected, some of that money would find its way into the stock market. The explosion of retail trading made possible by apps such as Robinhood and Etoro has meant that more people can trade in stocks for zero or little commission. Flush with cash from the government, people are trying to the stock market to increase their money.
Based on the prevailing macro-economic conditions, financial valuation, and social trends, we have compiled a list of stocks you should be spending your $2000 stimmy on.
DraftKings
As more states become amiable towards online gambling, one of the stocks which would benefit from expected legislation would be DraftKings. The expanding legalization of digital sports betting is an emerging trend. The November election results showed voters in several states largely approved ballot measures that legalized sports betting and other gaming expansion measures.
On the revenue side, DraftKings saw a 98% year-over-year surge to $132.8 million in the latest quarter, reported on Nov. 13. In the quarter, the company raised its full-year 2020 revenue range to $540 million-$560 million, which equates to 25%-30% annual revenue growth.
DraftKings also introduced 2021 revenue guidance of $750 million to $850 million, which equates to 45% year-over-year growth using the midpoints. The resumption of major sports such as the NBA, MLB, and the NHL in the third quarter, as well as the start of the NFL season, has generated tremendous customer engagement and revenue which implies that this stock would definitely see some significant upside.
Square
2020 was a very good year for Square. The company’s share price soared above 250% last year and was one of the pandemic winners in the market. Given the company’s fundamentals, Square's stock price will repeat the type of growth it saw in 2020. The services that Square provides -- particularly its Cash App, which allows people to send and receive money without physical contact -- have become more necessary during these times of social distancing and working from home. Revenue for the Cash App was up a whopping 574% year over year in the third quarter.
The company is also invested in bitcoin having out in seed capital in acquiring bitcoin. With bitcoin estimated to cross the $40,000 mark and possibly running as far as $146,000, this would shore up the company’s reserves.
GM
One reason why investors have been wary of the EV sector is the mounting debt and huge cash burn. This has made investors question the profitability of stocks in the electric vehicle space. With more EV stocks coming through the market through SPACS, investors are already mulling the idea that this may be a bubble. However, one company that many believe to have potential in the EV space is GM. Apart from having the infrastructure necessary to build cars, the company is can leverage its brand to ensure loyalty from customers. In addition, while other EV stocks such as Tesla and NIO may be fully stretched, share prices of General Motors are cheap, plus the company is been raking in profits.
In November, GM announced it plans to invest $27 billion in EV and autonomous vehicles through 2025. GM also plans to release 30 EV models globally by 2025. For comparison, Tesla currently has exactly four EV models. Earlier this week, the company signed a deal with Microsoft for its autonomous vehicles. GM continues to execute well on its Core and Future businesses and remains one of the best-positioned companies in our coverage over the long run. The stock is a good buy for the long haul.
AMD
As the digitalization of the world continues at an astronomic pace, microchips would continue to play a more prominent role. Already, there is a shortage of chips worldwide which means demand and prices would surge. One company poised to benefit from this growing demand is AMD. The company has managed to chip away at Intel's CPU dominance thanks to its superior product line, which is based on a smaller manufacturing node, allowing it to deliver better computing performance and reduce power consumption. The use of chips would continue to grow as more people are drawn to cryptocurrency mining, online gaming, and data center storage. AMD was one of the biggest winners in2020, and the trend is expected to continue well into this year. It is also one stock that may not be affected by the rotation into value as microchips would continue to be in demand.
TSM
Taiwan Semiconductor is a dedicated foundry that manufactures semiconductors for other companies. It aims to lead in both semiconductor technology and manufacturing, providing an open collaboration platform to build enduring trust with its customers.
The core strategy of Taiwan Semiconductor is its flexible business model. TSM does not need to design its own chips and prove its performance against the competitors; it only has to provide the technology and base for producers looking to make the best and fastest chips suited to their products' needs. By maintaining high-quality manufacturing processes and offering a collaborative platform to its customers, Taiwan Semiconductor ensures that it caters to producers across the spectrum even as technology rapidly evolves.
The company has experienced strong growth: From 2015 to 2019, net revenue increased by a solid 26.9%, while net income increased 12.7%. However, as smart technology has become ever more central to lives the company's growth has begun to heat up. In Q3 2020, the company boosted its net revenue by 21.6% year over year, while net income increased by 35.9%.
ETSY
Etsy provides an online e-commerce platform where creators of arts and crafts, vintage items, and other unique goods go to sell their products. Etsy has something that many high-growth companies don't -- a profitable business model. It boasts a trailing-12-month operating margin of 16%, making this unique online marketplace a buy today even at its premium valuation. It has outmaneuvered eBay (EBAY), avoided the Amazon (AMZN) crush, and dodged competition from Overstock.com (OSTK) and Wayfair (W).
When it reported third-quarter results on Oct. 28, Etsy reported a 128% leap in revenue to $451 million, well above Wall Street estimates of $412.7 million. Adjusted earnings came in at 70 cents, vs. estimates of 57 cents. In addition, gross merchandise sales jumped 119% to $2.6 billion.
Sunpower
Interest in renewable energy sources has soared immensely and continues to rise with each passing day. Two key forces are behind this surge: Increased awareness and urgency to address climate change, and falling costs of generation using renewables. Among renewable sources, solar energy looks most promising, due to its more predictable generation pattern. Solar's share in electricity generation is expected to rise from roughly 3% currently to more than 20% by 2050. SunPower (NASDAQ: SPWR) is one stock poised to benefit from these trends.
With a huge government push, California leads the way in solar adoption. Still, only 9% of homes in California have solar installations, representing a huge untapped market. In the new homes segment, SunPower has headway, having already worked with 18 of the top 20 builders in California. The company captures more than half of California's new homes market.
Its low-cost model positions it well to compete on pricing. The company can leverage its vast customer base to sell its storage products. Moreover, its leading position in the commercial and California's new homes market provide SunPower an edge over others in these segments.
PLUG
Plug power provides hydrogen fuel cell turnkey solutions to electric mobility and stationary power markets. The company continues innovating end-to-end hydrogen fuel solutions by harnessing its unique capabilities and is the largest buyer of liquid hydrogen in North America.
Though the company has not posted any profit, many hedge funds are bullish on the stock, with analysts having high recommendations. The company’s $1.5bn deal with South Korean conglomerate SK Group into American hydrogen company has certainly drawn a lot of attention, with many investors gauging the company’s profitability.
Plug Power’s core business is providing fuel cell-powered forklifts for commercial customers. However, it has expanded to hydrogen production following its acquisition of two hydrogen companies.
These acquisitions expand the plug’s addressable market which has already exceeded $30 billion. The resulting vertical integration of the acquisitions makes Plug Power an even stronger company as can now provide the hydrogen that powers its vehicles.
This definitely allows Plug to leverage on its already existing customer base which includes some of the best companies in the country. Plug Power raised its 2024 guidance to $1.2 billion in revenue and $200 million in operating income. Shares of PLUG have risen by 111% in the last month.
Tesla
Returning to the green-energy theme, Tesla is one stock that has significant upside. The company is positioned to benefit from the clean energy drive of the Biden administration. Apart from that, Tesla is the leader in its sector and continues to increase its delivery numbers. Tesla is now the most valuable auto company in the world. It has recently surpassed Facebook (FB) by market capitalization. The stock has recently received upgrades from analysts and if the EV market continues to evolve, Tesla would continue to be in the pole position, which gives it significant market share and of course revenue.
GrowGeneration Corp.
For those looking at balance sheets and income statements, GrowGeneration Corp is one highly profitable marijuana stock to watch in 2021. The company has the largest chain of specialty hydroponic and organic garden centers in the U.S. with 36 storefront locations. In essence, the company supplies products necessary for growing cannabis and works closely with major marijuana companies in the U.S. market.
Shares of Grow Generation returned a whopping 880.98% in 2020, posting the fastest-growing quarterly results in the industry. It is expected that the company would continue its momentum this year. The shares of the company have so far risen by 20% this year.
Additionally, the company continued strategic acquisition and expansion plans in the quarter, giving GrowGen more growth potential for 2021. It was easily one of the best performing cannabis stocks for 2020. In essence, GRWG stock showed greater market stability than other pot stocks in the U.S. in 2020.
Thanks for reading!
Checkout Afroxyz's page for more.

Jan. 21 Daily HUT Content - What is new?

online gambling mobile apps video

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Electroneum is a brand new British cryptocurrency launching via an Initial Coin Offering (ICO). Developed to be used in the mobile gaming and online gambling markets, it will be the most user-friendly cryptocurrency in the world with wallet management and coin mining all possible on a mobile app.

Electroneum is a brand new British cryptocurrency launching via an Initial Coin Offering (ICO). Developed to be used in the mobile gaming and online gambling markets, it will be the most user-friendly cryptocurrency in the world with wallet management and coin mining all possible on a mobile app.

Puducherry chief minister calls for ban on online "Gaming" after 38 year old loses lakhs on Gambling apps.

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Master Set Players - PACKS ONLY!!

Master Set Players - SETS ONLY!!

Event Cards

Primetimes

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Packs Available

P.S.

Hockey News

Stock Market News

What’s to Come?

Summary of the day

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Interested in Stocks?

NEED A SOUNDTRACK TO LISTEN TO?

Sites To Bookmark!

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HOCKEY NEWS TODAY

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Story Time!!!

$ACAC Merging w/ Playstudios - Undervalued MGM-Backed Online Gaming/Gambling/Return to Normal Play?

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SEO is easy. The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic and beyond

A bit of backstory:

Step #1 - Technical Optimization and On-Page SEO

Technical SEO Basics

Advanced Technical SEO

Step #2 - Keyword Research

How to do Keyword Research (Step-by-Step Guide)

Step #3 - Create SEO Landing Pages

Step #4 - Create SEO Blog Content

How to Create a Content Outline for SEO

How to Write Well

Step #5 - Start Link-Building Operations

4 Evergreen Link Building Strategies for Any Website

Link-Building Case Study: SaaS Marketing

Step #6 - Interlink Your Pages

Step #7 - Track & Improve Your Headline CTRs

Step #8 - Keep Track of Rankings & Make Improvements On-The-Go

10 Stocks to Invest your $2000 Stimulus on

Jan. 21 Daily HUT Content - What is new?

Silver Master Icons

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Primetimes

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